According to B to B magazine’s 2009 Interactive Marketing Guide there are uncomplicated guidelines to building an effective web site. One of more important suggestions is that a business must be able to make their site come alive and vibrant. This can be accomplished in a variety of ways. One of the more effective ways is by using video and flash animation to help tell your story and demonstrate your services and flaunt your products.
By incorporating video in your site, you provide the user with a much richer and complete experience. Visitors to your site must be able to look for what they need immediately or else they’re going elsewhere. Linda Rigano, who is executive director of strategic services at industrial supplier resource ThomasNet states, “Does it look like I’ve got a Web site my 5-year-old did in my basement, or does it look professional?”
Often times business owners ask how they can get their name out without spending too much coin. How about entirely free marketing? I strongly recommend going social. Establish accounts with steadfast networking sites like Facebook, Twitter, and LinkedIn to get acquainted with your industry and develop relationships with your customers and prospects online. This can be a very effective method of driving traffic to your site. Twitter’s membership alone grew a whopping 1400% in 2008 according to Nielsen Co. With Facebook, by simply filling out your company’s profile completely and posting photos of your business, you gain trust.
Are you redesigning your storefront? Have you started to carry a new brand of shampoo? Post it on your wall. It is suggested that when you post messages, be strategic. People are fed information all throughout the day, what will they remember most about you?
