The fundamental assumption in today’s business world is that a business has a phone number, an address, and a website. The sad truth is that 65% of small businesses do not have a website according to an earlier survey by the Discover® Small Business Watch. The Discover small business report is a monthly index measuring the relative economic confidence of U.S. small business owners. In their September 2009 study, their survey revealed that 25% of small business plan on increasing their spending on business development activities such as advertising and promotion, inventory and capital expenditures.
Advertising and Promotion
How does one promote their business? A website is a great place to start. In this day and age, a web presence is absolutely vital, even for the smallest business. The web is an indispensable resource to network with other business owners, suppliers, and vendors. It is also a great and invaluable starting point to attract new customers, boost employee confidence and drive sales (Coupons are an effective way to increase sales). Before a prospective customer enters your store, they “Google” you. Essentially, they want to be informed before they walk in. The web helps you constantly communicate with your customers. Whether you’re hosting an event or offering a new exciting service, customers want to know.
Below is a great link that gives expert advice on building a successful website.
http://www.discovercard.com/business/resources/strategy-business-expanding.html
