When it comes to nail polish, most of us don’t think much of it, and we over look all of the work that goes into developing and marketing nail polish. We tend to see nail polish as a simple product that’s applied to nails for appearance. In reality, there is more to it than just making the nails look pulchritudinous. Fiabila, a successful nail polish company founded by Pierre Miasnik has been growing due to the exponential growth of the nail polish market. Miasnik dedicated 10% of the workforce to research and development, and his goal is to place his company at the forefront of global manufacturers. With an increase in its turnover of more than 20% between 2008 and 2009 and a leap of 50% in the United States, facts clearly prove him right.
What is the secret behind Fiabilas success? Miasnik reports that nail polish is trendy and it’s getting trendier every day. At the same time, investing in new research and development helps with the success. They pay close attention to what’s going on around the world regarding the beauty industry and they make their moves based on their surroundings. With research, quality control and new development they produce products that are well respected and desired by the consumers. Every business has its own complexities but having implemented very stringent procedures at all production levels to ensure full compliance of products to regulations and standards across the world most businesses will be successful.
