Using strategic timing with upcoming Mercedes-Benz Fashion Week in New York (September 9-16, 2010) and Jennifer Lopez’s reported American Idol gig, Glamour Magazine’s iPad app goes on sale today. With the same per issue price of $3.99, it is Conde Nast Publication’s the app, GQ and Vanity Fair being the other two.
One of the more prominent features of the app is that it lets user save items to a shopping list as they’re browsing. Other cool interactive features include instructional videos on beauty secrets and tips
“If you’re a fashion and beauty magazine and you’re selling a September issue, I think the reader expects, ‘Of course I expect to be able to look and shop that picture,’” editor in chief Cindi Leive said in demonstrating the app.
The app is refreshed several times throughout the day and can be read offline.




