Beauty Industry Trends and Business Advice for Professionals in the Beauty Industry
Monday February 6th 2012
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Ferrari Roars into the Beauty Business

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We all thought we saw the best of the blow dryers when we were introduced to the T3 Tourmaline Evolution Dryer. With its amazing features and settings we never imagined another blow dryer stealing the competition from T3. Well, I guess we were all wrong. As long as we have our engineers and designers, blow dryers can always be improved with new technology and new designs.  In this case, two great companies with long histories have combined their resources to come up with the incredible VOLARE. BaByliss®PRO and FERRARI have put their forces together to design the world’s first professional luxury hair dryer called the VOLARE. The VOLARE comes in two sizes, a medium and a compact one and in two colors, black and in original FERRARI red. The VOLARE is powered by a FERRARI engine that is designed and constructed to output exceptional performances maximizing its airflow and by minimizing its weight and vibration in order to optimize fast drying and long lasting styling effect. By now the question that is most likely bothering some of us is, how much does this luxury cost? It sells for about $400.

More Detailed Specifications:

FERRARI DESIGNED AC V12 engine

Powerful 2200W

Very long life up to 2000 hours

Airspeed 130km/hr

Airflow 95m3/hr

TURBO-shot instant boost airflow increases airflow pressure up to 15%

Intense air pressure 6.2 bar

Tri-port Ionic generator

Heat & speed controls 12

Tangle-free cord 2.8m long

Compact 20.5cm from outlet to rear filter

Lightweight 530gr

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