Lady Gaga who recently won eight moon men at the MTV Music Awards, has signed a major deal with Coty to launch her first fragrance in 2012. According to WWD, she will be the face of the advertising campaign as well. Celebrities like Beyonce and Kim Kardashian have hit gold with their own perfume lines.
“The contract was signed last week and I think the fragrances will appeal to her fans all over the world”, Stephen Mormoris, senior vice president of global marketing of Coty beauty division, was quoted as saying. “She is a phenomenon and a fascinating cultural force.”
