Importance of a Website
The fundamental assumption in today’s business world is that a business has a phone number, an address, and a website. The sad truth is that 65% of small businesses do not have a website according to an earlier survey by the Discover® Small Business Watch. The Discover small business report is a monthly index measuring the relative economic confidence of U.S. small business owners. In their September 2009 study, their survey revealed that 25% of small business plan on increasing their spending on business development activities such as advertising and promotion, inventory and capital expenditures.
Advertising and Promotion
How does one promote their business? A website is a great place to start. In this day and age, a web presence is absolutely vital, even for the smallest business. The web is an indispensable resource to network with other business owners, suppliers, and vendors. It is also a great and invaluable starting point to attract new customers, boost employee confidence and drive sales (Coupons are an effective way to increase sales). Before a prospective customer enters your store, they “Google” you. Essentially, they want to be informed before they walk in. The web helps you constantly communicate with your customers. Whether you’re hosting an event or offering a new exciting service, customers want to know.
Below is a great link that gives expert advice on building a successful website.
http://www.discovercard.com/business/resources/strategy-business-expanding.html
Winter Make Up and Hair Tips
How to Juggle the In-laws and Your Vibrant Look During the Holidays
LOS ANGELES, Calif.
With Thanksgiving just a few days away, gaining weight and seeing the in laws at the dinner table aren’t the only things we’re anxious about. What’re we going to wear? How should you apply your make up?
For your makeup, build a base foundation first. Matching your foundation to your neck and décolletage. When your skin is pale or dry, the blemishes and dark circles become more noticeable and matching the foundation helps give a clean and fresh look. Browns and golds work gorgeously during this time of year. Maybe even some hints of warm reds. For the lips, try a subtle and light pink gloss with a clear coat.
Since our clothing tends to be a bit darker and heavier during autumn and winter months, you have a bit more flexibility and can be more striking with your eye makeup. You want to get a little funky? How about incorporating some orange! Apply some glitter to add to your aura.
We suggest curling your hair and adding volume to prevent static and frizz. If you have long hair, try straightening it and adding some lose curls. Asking your hair stylist to cut your hair in layers is also a great way to add fullness. Reestablishing softness to your hair is quite simple. Shampoo it with a moisturizing formula like Tresemme’s Flawless Curls Professional Formula Shampoo or Pantene Pro-V Shampoo about twice a week. Follow that up with a rich conditioner.
Murano Spa Foots the Bill
The opulent $11 thousand dollar pedicure spa is now available.
By Ludwig
MILWAUKEE, Wis. – With the recent release of the Murano Spa, the beauty industry Gods have bestowed upon us, in our humble opinion, the means of experiencing the world’s most invigorating pedicure.
Manufactured by European Touch, widely considered by industry professionals as the leading manufacturer of whirlpool pedicure spas, the Murano Spa’s laundry list of state of the art and upscale features is sure to distance itself a country mile from the competition with their newly-built and ostentatious pedicure station.
With more technological features than a Transformer, the Murano Spa surely distances itself from the pack, whether it is by its sleek design, the plush leather massaging chair, or the automatic, user-friendly features of auto fill, drain and clean.
With a hefty $11 thousand dollars printed on its price tag, the Murano Spa is cashing in on the concept of its patrons experiencing the most luxurious pedicure they’ve ever had, while also cashing out anyone who thinks about purchasing one.
But make no mistake about it. Buying one seems to be best business move you can make to separate yourself from the rest, granted you have the capital and foot traffic to back up your investment.
The Murano Spa™
For more information and details on the Murano Spa, call (800) 481-6511, email info@europeantouch.com or click here.
Having an Online Presence
According to B to B magazine’s 2009 Interactive Marketing Guide there are uncomplicated guidelines to building an effective web site. One of more important suggestions is that a business must be able to make their site come alive and vibrant. This can be accomplished in a variety of ways. One of the more effective ways is by using video and flash animation to help tell your story and demonstrate your services and flaunt your products.
By incorporating video in your site, you provide the user with a much richer and complete experience. Visitors to your site must be able to look for what they need immediately or else they’re going elsewhere. Linda Rigano, who is executive director of strategic services at industrial supplier resource ThomasNet states, “Does it look like I’ve got a Web site my 5-year-old did in my basement, or does it look professional?”
Often times business owners ask how they can get their name out without spending too much coin. How about entirely free marketing? I strongly recommend going social. Establish accounts with steadfast networking sites like Facebook, Twitter, and LinkedIn to get acquainted with your industry and develop relationships with your customers and prospects online. This can be a very effective method of driving traffic to your site. Twitter’s membership alone grew a whopping 1400% in 2008 according to Nielsen Co. With Facebook, by simply filling out your company’s profile completely and posting photos of your business, you gain trust.
Are you redesigning your storefront? Have you started to carry a new brand of shampoo? Post it on your wall. It is suggested that when you post messages, be strategic. People are fed information all throughout the day, what will they remember most about you?
