Quality Website for your Salon
Having a quality website for your business should be your top priority. It’s true, you can purchase a template and have it set up within hours. The whole process would cost you about $200. Do you really want to bank your business’ reputation and image on a cookie cutter approach? Working with a savvy full service web development firm is a wise decision that will pay itself in the long run.
The cost of your site depends on the size and complexity of the project. Are you going to need five pages or ten pages? Do you want each one of your stylists or staff members to have their own page? These are legitimate questions that need to be addressed. Make sure you have a custom home page that is unique to your salon’s colors and ambiance.
Search for a company that specializes in website design for the beauty industry. Website designers in the beauty industry are limited, but since they know the industry, they’re going to be your best bet when it comes down to consultation, website design layout, graphic design, and overall understanding of your specific business needs.
“Often times, business owners have a website and have been thinking about a revamp but haven’t taken the next step of contacting a firm that will handle their needs. It’s totally fine to have your own business image makeover. Start from scratch and have a website built that will grow your business and become the cornerstone of all of your marketing efforts”, says John Akopyan, VP of Marketing and Strategy at NexGen Web Studios. NexGen Web Studios is a full service web design and development firm in Los Angeles county.
Glamour Magazine’s iPad App
Using strategic timing with upcoming Mercedes-Benz Fashion Week in New York (September 9-16, 2010) and Jennifer Lopez’s reported American Idol gig, Glamour Magazine’s iPad app goes on sale today. With the same per issue price of $3.99, it is Conde Nast Publication’s the app, GQ and Vanity Fair being the other two.
One of the more prominent features of the app is that it lets user save items to a shopping list as they’re browsing. Other cool interactive features include instructional videos on beauty secrets and tips
“If you’re a fashion and beauty magazine and you’re selling a September issue, I think the reader expects, ‘Of course I expect to be able to look and shop that picture,’” editor in chief Cindi Leive said in demonstrating the app.
The app is refreshed several times throughout the day and can be read offline.
Nail Polish Success
When it comes to nail polish, most of us don’t think much of it, and we over look all of the work that goes into developing and marketing nail polish. We tend to see nail polish as a simple product that’s applied to nails for appearance. In reality, there is more to it than just making the nails look pulchritudinous. Fiabila, a successful nail polish company founded by Pierre Miasnik has been growing due to the exponential growth of the nail polish market. Miasnik dedicated 10% of the workforce to research and development, and his goal is to place his company at the forefront of global manufacturers. With an increase in its turnover of more than 20% between 2008 and 2009 and a leap of 50% in the United States, facts clearly prove him right.
What is the secret behind Fiabilas success? Miasnik reports that nail polish is trendy and it’s getting trendier every day. At the same time, investing in new research and development helps with the success. They pay close attention to what’s going on around the world regarding the beauty industry and they make their moves based on their surroundings. With research, quality control and new development they produce products that are well respected and desired by the consumers. Every business has its own complexities but having implemented very stringent procedures at all production levels to ensure full compliance of products to regulations and standards across the world most businesses will be successful.
5 Summer Beauty Essentials
With Summer just around the corner, here are a few of our favorites
bareMinerals SPF 30 Natural Sunscreen
This sunscreen is available in In Light, Medium and Tan. It is a oil-free, preservative-free natural mineral sunscreen in powder form for the face and body that comes in a portable, leak-proof brush. It instantly shields against harmful UVA/UVB rays. We recommend that you keep one in the car for unexpected sunny moments.
Available for $28 at Nordstrom
Kiehl’s Grapefruit Gently Exfoliating Body Scrub
This creamy and highly effective body scrub gently, yet effectively exfoliates to remove dead surface skin cells without over-drying. It is formulated with gentle, natural exfoliation particles and skin-enriching emmolients. Leaves skin silky-soft, refreshed and primed for moisturization.
6.8 fl. oz. Tube available on www.kiehls.com for $25
Acqua di Parma’s Blu Mediterraneo – Arancia Di Capri
Forever glamorous, fashionable, and cosmopolitan, the island of Capri is the very essence of relaxation. Arancia di Capri is based on the soothing properties of perfectly blended oils of orange, lemon, grapefruit, and tangerine.
Notes: Bergamot, Grapefruit, Mandarin, Orange, Petitgrain, Cardamom, Mate, Musk, Caramel.
Style: Beguiling. Cosmopolitan. Carefree.
Available for $70.00 at Bloomingdale’s
Orlane Paris Crème Royale Eye
This exceptional eye cream provides the most demanding skin with Royal Jelly’s secret to longevity and the extraordinary anti-aging prowess of 24-carat gold. Royal Jelly is released in full to the skin in free form for immediate effect. This sumptuous care product embellishes the eyes and provides a complete anti-aging response for the eye contour. It heightens the resistance of the skin to harsh conditions, diminishes puffiness and visibly smoothes wrinkles and fine lines. Its exceptional iridescent texture reflects the light and immediately illuminates the eyes. The eye contours are luminous, firmer and smoother. Your eyes regain their youthful sparkle. Apply morning and night on the eye contour area
$300 at Neiman Marcus
Phyto Phytoprogenium+ Intelligent Shampoo
Balance the ecosystem of your scalp with this smart shampoo. It does more then just clean hair – it reduces harmful bacteria and encourages healthy regeneration of the scalp.
Contains: Progénium, almond milk, oat milk, marshmallow extract, olive leaf extract.
To Use: Massage a quarter size amount of shampoo onto wet hair. Rinse. Repeat, leaving lather on for 2 to 3 minutes. Rinse thoroughly.
$26.00 at Sephora
International SPA Association Members Are Serious About Sustainability
LEXINGTON, Ky.
PRNewswire
It seems like everyone is claiming to be “green” these days, but what does it really mean to be eco-friendly? With 82 percent of International SPA Association member spas offering recycling programs, 94 percent offering an organic product and 57 percent reporting they have an organic treatment on their spa menu, it’s easy to see that the spa industry is serious about sustainability. The 40th anniversary of Earth Day, April 22, is the perfect time to educate yourself on the green practices that spas have implemented throughout the years, as well as celebrate the 20th anniversary of ISPA and its dedication to encouraging sustainability throughout the spa industry.
“Spas have been on the cutting edge of the green movement long before it was trendy, and they are dedicated to sustainability,” said ISPA President Lynne McNees. ”Spas have proven that the environment is a cause near to their hearts by incorporating sustainable practices into their product offerings, facilities and ways of conducting business.”
Greening Grows amongst ISPA members:
- Member spas are replacing their old paper newsletters with electronic versions, using energy-efficient light bulbs, purchasing recycled office products, choosing glass or ceramic cups instead of styrofoam in their relaxation areas, using non-toxic paint, installing low-flow fixtures in their locker rooms, using water conservation in laundry facilities and replacing paper towels with towels made from organic fibers. Some spas are even obtaining LEED certification.
- Spa cafes and restaurants are buying locally to reduce food miles, using cloth napkins and gathering organic waste for compost in their on-site gardens.
- Spa-goers are looking for organic treatments and 57 percent of ISPA member spas are providing them in treatments like facials, scrubs, manicures and pedicures, all of which are designed for the eco-conscious spa-goer.
- And, 68 percent of ISPA Resource Partners (product companies) offer organic products you can purchase in the spa.
The spas aren’t the only ones practicing what they preach – The annual ISPA Conference & Expo chooses sustainable practices to ensure the Conference is a green event. ISPA makes conscious choices like posting presentation materials online, distributing reusable water bottles to be filled at water stations and selecting hotel properties like the Gaylord National Resort & Convention Center on the Potomac in Washington D.C. that implement eco-friendly practices. The Expo is made sustainable thanks to GES Exposition Services, which recycles carpet and padding used in the Expo, uses biodegradable trash bags and supplies wastebaskets made from 100 percent recycled materials.
About ISPA
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth.www.experienceispa.com.
SOURCE International SPA Association
